![]() Facebook and the ongoing impact of the coronavirus, Oculus Venues streamed its first I believe augmented reality and virtual concert in mid-2018, broadcasting reality (AR and VR) are in a position Vance Joy live from Colorado’s Red to help save the industry. ![]() With ongoing trends in music creexperiences are being enabled ation and delivery in mind, as well as and enjoyed today. make it possible to go “backstage” Coachella and Stagecoach have been post-show. SXSW music festival was cancelled A VR-powered evening could also for the first time in its 33-year history. From Bon Jovi to any music fan can feel as though they’re physically standing on stage Taylor Swift, 2020 tours were quickly next to the lead singer or sitting with rescheduled or put on hold. With VR, would bring so many music experiences to a halt. These technologies possess the power to transform conthe same time, we never could have predicted that a global pandemic certgoers from passive observers into more active participants. ![]() discovers, purchases and consumes music, but what has not changed Augmented and virtual reality can also alter the concert experience, is the personal, intimate and emotional connection consumers desire. showing just how eager fans are for unique adaptations of music experi Over the past few decades, technology has altered the way the world ences. Travis Scott’s “Astronomical” event music––playing tracks, reading lyrics and band bios, admiring the cover streamed live on Fortnite and saw more than 27.7 million unique viewers, art–as vinyl revenue grew by 12.9% in the first six months of last year. But data suggests people miss that nostalgic experience with music is moving to the virtual domain. Those days spent selecting an LP from Tower Records, followed The Future of Concerts by a Sunday full of listening, liner notes in hand, feel like a lifetime With an unforeseen hiatus of live events, we’re already seeing how live ago.
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